Customer story · Telecom & Payments · USA
CellPay: 23 ways to pay in, 5 ways to pay out.
CellPay's US customer base relies on alternative payment methods that most processors don't support. Pockyt powers Cash App as the flagship checkout option, backed by 22 additional APMs — giving CellPay's customers genuine flexibility at the point of payment.
Industry
Telecom & Payments
Live since
2022
Primary corridor
USA
Payment method
23+ Methods

The challenge: serving customers who don't pay with cards.

CellPay is an Inc. 5000 fastest-growing US telecom and alternative payments platform, founded in 2016 and based in Stafford, Texas. Their customer base skews toward people who prefer or rely on non-traditional payment options — wallets, peer-to-peer apps, and crypto — rather than debit or credit cards.

For a business built around this customer profile, the payment stack has to match. Most mainstream processors support a narrow range of methods and treat everything outside cards as an afterthought. The result: checkout friction, declined transactions, and customers who simply can't pay.

Cash App is CellPay's number one payment method — a volume anchor that most payment providers struggle to support reliably. Beyond Cash App, the breadth of methods needed to serve the full customer base spans 23+ options at pay-in and 5 at pay-out. That's not a configuration most processors are built for.

Why CellPay chose Pockyt.

CellPay turned to Pockyt for two things in combination that few providers can deliver: breadth of APM coverage and reliable two-sided flow — accepting payments and sending them out.

Unmatched APM coverage. Pockyt powers Cash App as the flagship method and backs it with 22 additional alternative payment methods. The integration was chosen specifically for its ease and for the depth of non-traditional payment support that competitors couldn't match.

Both ends of the transaction. On the pay-in side, CellPay's customers pay using the methods that work for them. On the pay-out side, Pockyt powers Cash App acceptance — CellPay’s #1 payment method — alongside 22 other APMs, handling both pay-ins and payouts — giving the business full flexibility for disbursements and refunds.

Reliability at scale. The partnership has been live and stable since 2022. For a payments business, uptime and consistency across this many methods is the product — not a nice-to-have.

Cash App is our number one payment method, and Pockyt made it seamless to support it alongside 22 other APMs. Whether customers are paying in or we're sending money out, Pockyt handles both ends reliably — that's what keeps us with them.

Parvez Jasani , Founder & President · CellPay

Pockyt workflows in use
CheckoutsLive
PayoutsLive
Virtual AccountsAvailable
TreasuryAvailable

The result: a payment stack that actually fits the customer base.

Since going live in 2022, the Pockyt × CellPay partnership has delivered what most processors couldn't: a single integration that handles the full range of non-traditional payment methods CellPay's customers use — in both directions.

The broader pattern here is clear: for businesses whose customers don't fit the card-centric mold, the payment infrastructure has to be built around the actual customer, not the default stack. CellPay built its business on serving that segment, and Pockyt provides the infrastructure to make it work.

What we built together.

Today, CellPay uses Pockyt for both pay-ins and payouts. Cash App sits at the top of the checkout as the primary method, supported by 22 additional APMs that cover the full spectrum of how CellPay's customers prefer to pay. On the payout side, Pockyt enables disbursements via PayPal, Venmo, crypto, and additional methods.

The integration was chosen for easy onboarding and the unmatched breadth of coverage — and the stability of the partnership since 2022 reflects how critical reliable two-sided payment infrastructure is for a business in this space. As Pockyt's primitives expand — virtual accounts, multi-currency treasury, stablecoin settlement — the surface available to CellPay grows with them.

Non-traditional payments. Reliable infrastructure.

If your business depends on accepting and sending payments through methods most processors don't support well, talk to our team.